Rachel's: A leader in yogurt to a leader in milk

Rachel's Organic, the leading producer of organic yogurt in the UK, is being touted as a "case study" in how introducing a known brand name into a segment can jump-start growth in that segment. Long a leader in organic yogurt, Rachel's three years ago acquired an organic dairy and introduced its own brand of organic milk. Since then, sales in organic milk generally have increased and Rachel's has captured an estimated 65 percent of the market.

Read more at IC Wales, the national Web site of Wales.